Three Reasons Why It Is Important To Post On Your Facebook Page
Many people believe that having a Facebook page for their company is important, but they do not go beyond actually setting up a page on the world’s most popular social network.
Having a page but leaving it dormant and never posting any content is pointless, as it can actually be more damaging than not having one at all. Keeping a facebook business page updated is incredibly valuable for a brand, and having it professionally managed by an experienced company such as ITSys ensures quality, accountability and growth of the page’s following.
Here are three reasons why it is important to post on your Facebook page:
Facebook forms part of product research for many people
Many online users who are considering a certain product or service will conduct research on businesses before making a final decision on whether or not to purchase the product or service. Social media sites such as Facebook are increasingly used within this research, and an updated Facebook page not only helps users to find the page more easily through search engines, but it also gives the user a positive impression and builds credibility.
Drive more traffic to your website
By posting on your Facebook page and keeping it updated, you are providing an additional stream of users to links that will take them to your website. Using your page to drive traffic to your website makes it possible for you to boost sales and interest in your business. By using link posts on your page, you will drive traffic to your site whenever people click through from that post.
No presence is better than bad presence
As mentioned earlier, having a poor and ghost-town-like presence on your Facebook page is damaging to your business or organisation, as visitors will quickly notice that no new content is emerging from your page, and that no effort goes into your social media marketing to potential and current clients. Ensure some updating of the Facebook page at the very least, as this already makes an important distinction from an unused page.