When Choosing Between Google Marketing And Facebook, Don't
Many businesses believe that their marketing strategies need to be focused on one particular area, especially with regards to digital marketing.
This leads to them making a decision concerning whether to go with Google marketing or Facebook marketing, which is a one dimensional way of looking at marketing your business. It is far better to have both, and while this may not always be possible due to budget constraints or lack of human resources and time, doing both may be cheaper than you think, and by getting a professional company like ITSys involved, for less time consuming.
Facebook is important as a means to connect with potential customers and provide an easy touch point through which people can contact your brand and find out more about the business through your content on the social media site. While advertising is important on Facebook, it is possible to simply maintain a Facebook page and grow organically, but having a page and updating it frequently is crucial for any business that is looking to grow through the most modern and active digital channels.
While social media is important, and will bring visitors to your website, the best way to accomplish this goal is to use Google marketing.
Online marketing is not only quality in terms of the fact that people are specifically searching for what you offer, it is also valuable because you can target the geographical area, demographics etc. that you are after. It is therefore target marketing at its best, and this is what we specialise in at ITSys Developments.
We create ads that target specific keywords related to your business, and your ads appear above or to the right of organic search results on Google when people search for these specific keywords.
The cost your ads depend on the competitiveness of the keyword you're targeting, but you only pay if visitors actually click on your ad, and our fees are the best in the business, which translates into a great return on investment.
The right mix of keywords, based on budget, popularity of keywords, specific demographics and locations sought after, along with numerous other factors is what brings quality clicks to your website.
The only way to get your business to the top of Google, or high up on the first page, is through online marketing, so this is very important, but a great mix of focus on Google marketing complemented by Facebook management will provide the biggest boost for your business.