Four Reasons Why Proofreading Will Add Value To Your Content
Proofreading documents, website copy or other content that is important for your business is a very valuable and under-appreciated service.
Consider for a moment the unfortunate situation in which an important presentation, financial report or website content has glaring mistakes in the copy, and those mistakes are being noticed by people who read the content. That is not a great way to represent your company, and will be a reflection of your business’ professionalism in the eyes of many readers.
Proofreading plays a fundamental role in ensuring the best quality content is provided for all those who will read and reflect on the content that a company produces.
1) Perfect content builds credibility and authority
Your content reflects you as a business, and this is a simple reason why you need to make sure that it is as perfect as possible. This helps your business to appear more professional, credible and trustworthy to potential clients. It also allows you to show how authoritative and experienced your business is within your sector or field of expertise.
2) Making content readable and interesting
Nobody wants to read incomprehensible text, and this kind of content will do more damage than good when it comes to the reputation of your business. Content needs to be well-punctuated, error free and easy on the eyes, ensuring that readers do not lose interest. Editing for the specific audience is important, because annoyingly formal language is the wrong way to capture the attention of a younger informal audience, for example. Â
3) Benefits for search ranking
Content with spelling mistakes usually gets lower ranking than well written content with no errors and mistakes when search engines reference content and websites. The more spelling errors in your content, the less relevant it will appear to search engines, which will in turn hurt your traffic and decrease the number of visitors to your site.
4) Make content more shareable and social media friendly
In cases where the content you produce may have applications on social media, ensuring that your words make sense and are created with a social media audience in mind is best. The more coherent your text is, the more likely your audience will share it with others. In terms of organic growth, content that is worthy of sharing is excellent, and this needs to be thoroughly proofread.