How To Create A Great Newsletter

Email newsletters sent to people who are interested in your products or services can be a great way to educate them on prices, or simply let them know what it is your business can offer them as a customer.

ITSys Developments creates newsletters for clients in numerous industries, allowing for internal and external communication depending on requirements.

Your newsletter needs to be well-designed and considered before sending, as it will leave an impression on those receiving it that will inform their choices with regards to considering your products or services.

Here are a few tips for putting together a great newsletter:

Your Subject Line Sets The Tone

Remember to put some thought and effort into selecting a subject that makes sense and gives a good first impression. Some people will stop reading at the subject line, and it needs to have the power to get people to click into the mail, or everything else you have done after that becomes null and void.

Not To Long And Not Too Many Images

Images are important, but they shouldn’t be the whole newsletter. Text should be the base of the newsletter, with images used to create and build on what is written. Spam filters do not like or trust too many images, and when the entire newsletter is one big image, that can be rejected by mail services or spam filters. Keep newsletters short and sweet, linking to further info within your company’s website if need be.

Avoid Deliverability Issues

After spending so much time putting together the newsletter, the last thing you want is for it not to even reach your intended recipients. Using unverified or purchased lists can cause spam filters or mail clients to reject the mail entirely, and even worse, in some cases your web server may be labelled as a spammer. There are many other issues to consider to avoid seeing your newsletter labelled as spam, such as staying clear of words that are typically associated with spam, such as  “free,” or ”discounts,”. Once you build up somewhat of a positive track record with a mail client, you will be given more freedom with your newsletters, but rather err on the side of caution when it comes to spamming and staying away from deliverability issues.

Testing Is Crucial

Everyone makes mistakes at times, and testing thoroughly is an important way to avoid those mistakes being passed on to potential or current clients. As mentioned, these newsletters make a fundamental impression, and not double-checking every aspect is a mistake. The last thing you want to do is to send incorrect pricing or text with numerous spelling errors to hundreds or thousands of people on your newsletter list.

Refine Your Lists After Feedback

Pay attention to how responsive your list appears to be based on feedback, and separate your list into groups based on their open rate and whether or not the users click on the links embedded within your email newsletters. This data can help you target your readers with the best offers. You might want to mail less responsive list members less frequently than you would those that open everything you send and click through to your website. Using the measurable feedback to better refine your list is a smart move, and something that ITSys Developments does on behalf of clients.




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