If you are looking for ways to increase your engagement on your website, and give you an innovative new way to engage with visitors to your business site, an online chat feature may be just what you are looking for.
Add an online chat feature to your website to let visitors live chat to you when they visit, giving them the ability to ask you questions and provide you with the opportunity to convince them to buy your product or service.
By incorporating a chat feature on your website, you look more professional and are able to engage with potential customers on a one-on-one basis. Being able to easily answer their questions could increase conversion rates of website visitors.
Online chat allows your business to communicate with potential customers via a mobile app, assign roles to your sales team and create tickets for issues that need to be escalated. This provides the perfect platform to improve your communication with customers and follow up where necessary.
Some of the many benefits of this innovative functionality include the following:
More efficient service
A client service agent that you assign can instantly be available to your website visitors. Say for example you decide that you and your marketing manager have access to the chat feature. Either of the two of you would be able to respond to chat requests on your website via an app, giving you mobile and comfortable access to customers.
You can encourage website users to engage with your company through the chat feature, as it is easy to use and doesn’t inconvenience the user. In fact, it may be just what they are after if they wish to engage further with your business, offering you the ability to connect and build trust with customers.
Personalisation and conversion
By having a one-on-one conversation with customers via the website, you can personalise communication and with new customers and offer them an approach that makes them feel valued and appreciated. One-on-one access to a company via a website is rare, but this functionality makes that possible, helping to drive online sales as consumer questions can be answered instantly. Any questions that users still have after browsing your website can be answered immediately, and that represents excellent service and communication from your business.