Article:
3 Tips For An Eye-Catching Company Profile Design

A company profile is essentially a summary of a business that describes in attractive detail what it can offer customers, suppliers and other relevant stakeholders within its industry.

This is a crucial document gives the reader a good idea of the company’s products or services, as well as its target market, its unique selling point or competitive edge, its track record, and what ambitions it has in mind.

A company profile must be professionally-written to convey the brand or business’ values and corporate culture, while providing a view into where the company is going. In addition to being well written, a company profile must be designed to be visually attractive to capture the attention of the reader.

Here are three tips for an eye-catching company profile design.

Consistency Is Key

As with any design of a document that you want to look great and flow well, consistency of design, colours, fonts and styles is important. Any irregularity within the company profile design may leader the reader to decide that the profile is not professionally produced and designed to top standards. The theme of the profile must harmonise between pages while images must be in the correct order with similar borders and sizes. A consistent look and feel throughout the pages of the profile will make it look professional and well-designed.

Use Appealing Imagery

Many companies similar to yours will have a company profile, so it is important to make your brand stand out in the crowd by using visual aspects that can make it more appealing. We typically suggest against using stock photos that can come across as generic, impersonal and repetative. Instead of the typical stock or corporate style photos, use real images that reflect your business and operations. Choose vibrant and appealing pictures for the profile to help your audience to understand what you are talking about and get an authentic feel for your business. It is better to use a real photo that shows your company in operation with the real people who make up your brand, rather than impersonal and repetitive stock imagery.

Keep It Simple

Simplicity is always a good thing, and that includes the design and pre-planning for a company profile. You must pre-plan the layout and number of pages necessary for a profile based on how much info you have while ensuring that the text does not dominate the profile. Images and text need to complement each other well so that the reader is not overwhelmed by the amount of text involved versus the interesting images accompanying various sections of the profile. The company profile should not be too short or too lengthy as it pushes away the audience. Use the visual aspects of the design to draw attention to the most important parts of the profile and use the colours that best represent your brand.

ITSys offers professional company profile creation for your business. When we plan your company profile, we do extensive research into your product, service offering and industry to better understand your market and your product offering, before planning the design aspects and beginning the writing of the profile itself.

Your company profile will have a professional design and well-written content to help set your business apart from your competitors. All content is written by a professional copywriter and the design is created by a graphics designer to provide you with your unique company profile.

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With our in-house copywriters ITSys can cater for all your Professional Company Profile requirements.