Facebook continues to be the most popular social media platform and one of the driving forces behind the growth of the digital medium in our daily lives.
Almost a third of the world’s population makes use of Facebook every month, and that is a staggering thought. Whether by phone, tablet or computer, people continue to visit Facebook, interact with brands, share content with friends and visit business pages on the platform.
Here are three incredible facts and Facebook and what they mean for your business.
A third of the world’s people are on Facebook
Facebook has more than 2.8 billion active users, providing businesses with the ideal platform to benefit from social media marketing. A Facebook page gives your business a great platform from which you can engage with current and potential customers who can learn more about your business and become loyal customers.
If the fact that Facebook has attracted so many users does not impress you, its continued growth might. Stats suggest that Facebook continues to grow at an incredible rate, with around five new profiles created every second, according to Socialmediatoday.
Most dominant age group on Facebook: People 25-34 years old
According to recent research, the most common age group on Facebook consists of people under 35. This age group makes up around 65% of the total users. This demographic is often a key market for many companies, and may be an important segment of your target market. Knowing that active consumers within this age group are using Facebook on a daily basis to inform themselves about brands, research about businesses and engage with service providers means that you will have access to these consumers if you have an active and engaging presence on Facebook.
More than 200 million small businesses
According to Socialmedia Today, there are more than 200 million small businesses around the world using Facebook's tools to further their business objectives by having a presence and building a following on the platform. You don’t want your business to be left behind in a world where social media, and Facebook in particular, are indispensable marketing tools that can no longer be ignored in favour of other marketing efforts. Your customers are on Facebook, and your brand needs to be there too.Â
ITSys assists companies to create and manage their company social media pages successfully and professionally. We offer a dedicated Facebook for Business and Social Media page manager who creates professional posts, custom image designs, engages with your following, and moderates comments while you focus on running your business.
Facebook Advertising gives your business a positive social media exposure, and the marketing specialist ensures that the audience targetted adds value to your business.